In 2011, Ayala Malls presented Style Origin, series of activities that highlighed music, fashion, design and lifestyle. Through this campaign, Ayala Malls aimed to reinforce its position as the premier lifestyle and shopping destination. Through a series of unique lifestyle initiatives, Style Origin has redefined and elevated the complete retail experience.
For this year’s Style Origin, Ayala present society influencers to give inspirations that will re-affirm that style begins at the Ayala Malls. This campaign will feature new and innovative concepts, and showcase distinguished homegrown brands, renowned Filipino Designers, illustrious international labels, lifestyle and industry movers.
Come and be enthralled as models walk through the runway in a fashion show that will be directed by the acclaimed Robbie Carmona and to be hosted by Phoemela Baranda. With a very beautiful special guest, Julia Barretto will be gracing the show.