Sun Cellular expanding its network coverage in the Mindanao area is a sign that the region is a significant area for development. Sun Cellular have seen the potential growth of Mindanao when it comes to business development. Mindanao is also a good place to market innovated products such as Sun Cellular’s call and text unlimited products.
People are wiser nowadays, we want or need to stay in touch with our loved ones and business partners without spending too much. Sun Cellular knows what the people want, thus making such services offered to their subscribers (P250 per month postpaid subscription). They are not just offering promos of unlimited text and calls but they are also improving their signal strength on key areas in Mindanao and also to those places where there are poor or no signal strength. This is to provide its subscribers wider network coverage and more reliable services especially in key areas in the region such as Davao, General Santos, and Cagayan de Oro.
Network subscribers in the country already knows that Sun Cellular is the best value when it comes to services, but most people opt to acquire services from other networks because their business partners, families and friends are subscribed to other networks. But, that is not a problem anymore because Sun Cellular is now a member of the PLDT Group. That means Sun Cellular is connected to other networks like Smart and Talk N’ Text and other PLDT group member networks, interconnecting charges has already been eliminated making call and text charges super affordable. This move of Sun Cellular to join other networks is a good move to invite more subscribers to their networks.
Sun Cellular Chief Operating Officer Charles Lim says they will be strengthening their network coverage in areas of Mindanao to include Lanao del Norte and Lanao del Sur, Basilan, Camiguin, Zamboanga, Tawi-Tawi, Dinagat Island, Compostela Valley, Sulu, parts of Bukidnon, Cagayan de Oro and Davao del Sur among others . “The demand for our best-value products and services in Mindanao is immense, hence we prioritized this region in the initial phase of our network enhancement program for 2012,” he explained.
Lim added, “Sun is improving its signal strength in Mindanao to provide its subscribers wider network coverage and more reliable service especially in key areas in the region such as Davao, General Santos, and Cagayan de Oro. We want those in Mindanao to optimize their experience of our unlimited call and text service, as well as the value-for money bucket load and postpaid plans that Sun has been providing its subscribers nationwide.”
Sun Cellular has been known for its best value product offering such as the Text Unlimited 150 which allows customers to text other Sun subscribers unlimited for 30 days and the Text Unlimited 200 which also includes 500 texts to other networks aside from the 30-day unlimited Sun-to-Sun texts. “Mindanao is an important market for us. Local and national officials from the region have been sending us letters on behalf of their constituents and we’d just like to say we have heeded their call ,” Lim enthused.
You may also want to read this great news for Mindanao:
Following its intensified network expansion program, Sun Cellular launched its first salvo of new and better value postpaid plans, the Postpaid Plan 250 initially available in Mindanao.
“Given the immense demand for Sun Cellular”s best-value services in Mindanao, we have specifically chosen the region as our pilot area for this subscription plan offering,” says Ricky Pena, Senior Vice President for Postpaid and New Business.
For only Php250.00 per month, subscribers to this new postpaid plan includes unlimited Sun-to-Sun texts, four hours of Sun-to-Sun calls, 500 texts to other networks plus a free Samsung E1080 phone. This plan is perfect for those who want to enjoy unlimited texting and still be able to call their friends and loved ones from time to time. Also with the generous allocation of texts to other networks, this plan will also attract those who want to stay in touch but do not want to spend too much.
Sun Cellular has been the preferred choice of over 50% of new postpaid plan subscribers for the past 5 years. Its postpaid subscriber base continues to grow steadily increasing by more than 30% year over year in January of 2012 versus the same period last year.
“This 2012, we are focusing on boosting our network signal strength by augmenting and optimizing our existing cell sites, and taking advantage of synergies with our sister companies in the PLDT Group. Our extensive network strengthening campaign will be complimented with products that best suit the needs of the locals in the areas we are expanding to,” Pena revealed.
Pena also expressed his confidence on the widened coverage in Mindanao. “As we move to further establishing a more extensive network, our subscribers in Mindanao may now enjoy our best-value postpaid plans in areas where before we were not present,” he adds. “This will also benefit customers in other areas outside Mindanao as they can now get in touch with their family and other loved ones in the new areas we are now in using their Sun Cellular lines.”
The first wave of these network enhancement efforts are now being felt in the areas of Lanao del Norte and Lanao del Sur, Basilan, Camiguin, Zamboanga, Tawi-Tawi, Dinagat Island, Compostella Valley, Sulu, Bukidnon, Cagayan de Oro, Davao del Sur, among others.
Sun Cellular is a member of the PLDT Group.